Dagbladet is Norway´s 2nd biggest tabloid newspaper. TBWA\OSLO serves this exciting client together with Naked. This is the first print campaign after they chose TBWA\OSLO & Naked. And Dagbladet is tabloid, right. But also deep and intellectual. This rare combination is turned into an advantage in their brand new concept: “It´s ok to have more sides”.

Finally, TBWA\OSLO has moved to it´s new office. Strategy Director Nick McLean did not have time to wait for all the stuff to arrive, before he had his first big international tel con.

Outdoor Advertising for Fijireiser - Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.

Tryvann Winter Park, just outside the city of Oslo. Its proximity to Oslo is so close that when the weather is dry, people assume it’s dry on the slopes. Tryvann wanted to communicate that, with the help of snow machines, it’s just the opposite. To do this, we created transport billboards that displayed actual mini snowstorms inside. But here’s the kicker: the billboards were connected to a remote control at the top of Tryvann’s mountain. When it snowed at Tryvann, an SMS signal reached every billboard, causing them to snow as well, and people were instantly reminded that they could hit the slopes.