Tryvann Winter Park, just outside the city of Oslo. Its proximity to Oslo is so close that when the weather is dry, people assume it’s dry on the slopes. Tryvann wanted to communicate that, with the help of snow machines, it’s just the opposite. To do this, we created transport billboards that displayed actual mini snowstorms inside. But here’s the kicker: the billboards were connected to a remote control at the top of Tryvann’s mountain. When it snowed at Tryvann, an SMS signal reached every billboard, causing them to snow as well, and people were instantly reminded that they could hit the slopes.

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