Volvo XC60 ski boots
Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.
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Tags: Disruption, Media arts, TBWA\Oslo, Volvo XC60

May 13th, 2009 at 11:53 am
kjempemessig! moro!