Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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Tags: ambient, Disruption, erik heisholt, Eva Grefstad Knudsen, Fiji, Fijireiser, Fijitravel, Media arts, Outdoor advertising, scandinavian creativity, tbwa, TBWA\Oslo, Travel advertising