TBWA\OSLO´s creative trashback project
TBWA\OSLO has just launched creativetrashback.com – where creative people and companies can donate and share their creative trash, so that others can recycle it – or just watch it…
Think about all the projects, ideas, executions etc from around the world that ends up in the trash can – at the office, at home or on your computer…well, that´s a shame. Thrown away creative ideas and executions deserve to be recycled and given new life.
For quite some time now, to kick this off, TBWA\OSLO has been collecting creative trash from world famous architects, acclaimed photographers, illustrators, graphic designers, creatives, musicians, writers etc.
To create awareness about the first phase of the project, an outdoor campaign was launched using most of the trash we have collected. Underground artists Fadlabi and Chickenrhino designed one billboard each, and the third one was created by random people who happened to be passing by, and asked to place a piece of trash on the background.
The webpage is not the most advanced at this time, but it will be developed in the coming weeks.
You can now upload your creative trash, download and use it for your own projects – or just flick through all the trash donated by other.
www.creativetrashback.com
