The un-established lifestyles and relative young age of First Time Buyers (FTB), often makes them a hard-to-reach target audience especially with traditional advertising campaigns. When Nordea approached TBWA\OSLO with a brief to reach FTBs, our response was to Disrupt the conventions of the Housing Loan Market and develop a Media Arts campaign based around the idea of giving the target audience the experience of being a property owner. In other words, we gave them a “taste of the good life”.

THE DREAM APPARTMENT concept involved TBWA\OSLO renting a luxury apartment in the most prestigious area of Oslo (the new docklands development at Tjuvholmen, with it´s magnificent views across the Oslo fjord). Through a combination of an innovative out-of-home activity and social media, the target audience were offered the chance to win the chance to live in the luxury apartment during the peak Summer season.

Tailor-made billboards (sometimes featuring actual articles from the apartment such as the TV remote controller, the entrance keys, curtains etc), Facebook and Twitter postings drove the audience to a specially created campaign website where the target audience could submit reasons why they should win the Dream Apartment. It was then up to them to give the most compelling reason why they should win and get as many people as possible to vote for them by spreading the message via social media. A jury will pick the most deserving winner from the top ten most popular finalists.

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TBWA\OSLO has just launched creativetrashback.com – where creative people and companies can donate and share their creative trash, so that others can recycle it – or just watch it…

Think about all the projects, ideas, executions etc from around the world that ends up in the trash can – at the office, at home or on your computer…well, that´s a shame. Thrown away creative ideas and executions deserve to be recycled and given new life.
For quite some time now, to kick this off, TBWA\OSLO has been collecting creative trash from world famous architects, acclaimed photographers, illustrators, graphic designers, creatives, musicians, writers etc.

To create awareness about the first phase of the project, an outdoor campaign was launched using most of the trash we have collected. Underground artists Fadlabi and Chickenrhino designed one billboard each, and the third one was created by random people who happened to be passing by, and asked to place a piece of trash on the background.

The webpage is not the most advanced at this time, but it will be developed in the coming weeks.

You can now upload your creative trash, download and use it for your own projects – or just flick through all the trash donated by other.

www.creativetrashback.com

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The very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG.  More films will come in the next weeks. Click this little link: 30_sek

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Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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