The un-established lifestyles and relative young age of First Time Buyers (FTB), often makes them a hard-to-reach target audience especially with traditional advertising campaigns. When Nordea approached TBWA\OSLO with a brief to reach FTBs, our response was to Disrupt the conventions of the Housing Loan Market and develop a Media Arts campaign based around the idea of giving the target audience the experience of being a property owner. In other words, we gave them a “taste of the good life”.

THE DREAM APPARTMENT concept involved TBWA\OSLO renting a luxury apartment in the most prestigious area of Oslo (the new docklands development at Tjuvholmen, with it´s magnificent views across the Oslo fjord). Through a combination of an innovative out-of-home activity and social media, the target audience were offered the chance to win the chance to live in the luxury apartment during the peak Summer season.

Tailor-made billboards (sometimes featuring actual articles from the apartment such as the TV remote controller, the entrance keys, curtains etc), Facebook and Twitter postings drove the audience to a specially created campaign website where the target audience could submit reasons why they should win the Dream Apartment. It was then up to them to give the most compelling reason why they should win and get as many people as possible to vote for them by spreading the message via social media. A jury will pick the most deserving winner from the top ten most popular finalists.

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TBWA\OSLO has just launched creativetrashback.com – where creative people and companies can donate and share their creative trash, so that others can recycle it – or just watch it…

Think about all the projects, ideas, executions etc from around the world that ends up in the trash can – at the office, at home or on your computer…well, that´s a shame. Thrown away creative ideas and executions deserve to be recycled and given new life.
For quite some time now, to kick this off, TBWA\OSLO has been collecting creative trash from world famous architects, acclaimed photographers, illustrators, graphic designers, creatives, musicians, writers etc.

To create awareness about the first phase of the project, an outdoor campaign was launched using most of the trash we have collected. Underground artists Fadlabi and Chickenrhino designed one billboard each, and the third one was created by random people who happened to be passing by, and asked to place a piece of trash on the background.

The webpage is not the most advanced at this time, but it will be developed in the coming weeks.

You can now upload your creative trash, download and use it for your own projects – or just flick through all the trash donated by other.

www.creativetrashback.com

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Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.

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Norwegians are amongst the people in the world who spend most money on redecorating their homes and houses. In the DIY-market with a lot of focus on hard-sell and bargains it is also important for these stores to inspire people in their everyday environment. That’s exactly what Fargerike (Kingdom of colors) and TBWA/OSLO did when they painted a fence in one of Oslos busiest and most exclusive residential areas.

In the suburban area of Holmenkollen, a big fence was painted in inspirational and sparkling colours. By-passers and people waiting for the bus could experience at first-hand what colors can do to your mood and experience the feelgood vibes that Fargerike can bring. They could also take color samples and read about Fargerike as the place for professional advice and inspiration for what to do with your house. During the 14 days of which the fence was painted in these vivid colors, you could also visit the local Fargerike store where you would receive a 15% discount on the products in the store.

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