Archive for the ‘Print advertising’ Category
Sunday, February 14th, 2010
There´s a lot of things to do at TBWA\OSLO these days, big shoots for biggest clients, big pitches etc. But in between, there´s still time in evenings and weekends to take care of
Norli´s Antique Books.
Art directors Eva & Martin, copywriter Henrik and ECD Erik Heisholt, squeezed this campaign in between everything else in January, and again it´s all about the love of classic literature and great books. The campaign theme this time is commenting the time we live in – how fast everything goes, how little time we have. The Antique Book store gives us all a little helping hand, by squeezing great books down to a few sentences who gives you the whole story. It´s a nice gesture to the busy and stressed ones, and give them the chance of reading classic books too…Off course, we would prefer everyone to sit down and relax with the whole book, but everyone, even the stressed and busy, deserves great literature. Rolf, the owner of Norli´s Antique Books loved the new campaign, and it is all over his store as posters. It will also run as billboards, and we wonder if we should Twitter it, or if that is against an antiquarians policy. Have to talk to Rolf about that one…
And the typewriter-graphics is authentic, we did not use anything else than an old typewriter and paper, all lay out is done on the actual typewriter…
For our non-norwegian readers, here´s one excample Pride and Prejudice by Jane Austen – translated into english.
All of them will be translated and done in english, but just so you get the idea:
To a busy person
from Norli´s Antique Books
Elizabeth. One of five sisters. Poor. Meet Darcy. $$. Love at first sight. Proud arrogance. Wrong choice. Happy ending.
Pride and Prejudice by Jane Austen
Norlis Antique Books
Universtitetsgt 18
- Classic litterature for everyone –
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Tags: classic print, erik heisholt, Eva Grefstad Knudsen, great literature, henrik bydal, Norlis Antikvariat, Norlis Antique Books, old school advertising, slow down, tbwa, TBWA\Oslo, Typerwriter art
Posted in Advertising, Commercials, Disruption, Media arts, Print advertising | No Comments »
Friday, May 8th, 2009
Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.
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Tags: ambient, Disruption, erik heisholt, Eva Grefstad Knudsen, Fiji, Fijireiser, Fijitravel, Media arts, Outdoor advertising, scandinavian creativity, tbwa, TBWA\Oslo, Travel advertising
Posted in Advertising, Commercials, Disruption, Media arts, Outdoor advertising, Print advertising, Uncategorized | 2 Comments »
Monday, February 16th, 2009
TBWA\OSLO just finished a new print ad for norwegian mac support company
Teknograd.
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Tags: creative advertising, Disruption, erik heisholt, Mac, Mac Support, martin holm, Media arts, OS X Leopard desktop wallpaper, star wars, TBWA\Oslo, Teknograd, teknograd mac support, tie fighters
Posted in Advertising, Commercials, Disruption, Illustration, Mac Support, Media arts, OS X Desktop Wallpaper, Print advertising, Teknograd | 3 Comments »
Thursday, September 4th, 2008
Our board for Fargerike (Kingdom of Colors) was announced Outdoor of the month in July. The Outdoor Award is hosted by JCDecaux and Kreativt Forum (Creative Forum – Norway´s D&AD). Each monthly winner competes for the big prize – Outdoor of the Year, which is handed out in March, at The Golden Pencil, Norway´s biggest and most important creative award show. The board is a tribute to the polish handyman, written in polish, placed at the arrival zone in Warsaw airports. Thousands of polish handymen go home in July and August for summer holiday. Read more about this work another place on this blog.
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Tags: creative agency, creative norwegian agency, erik heisholt, fargerike, henrik bydal, hilde tunby, kingdom of colors, Outdoor advertising, per oivind bang, scandinavian creativity, tbwa, tbwa oslo, TBWA\Oslo, trygve sørli
Posted in Advertising, Disruption, Media arts, Outdoor advertising, Print advertising | No Comments »
