The un-established lifestyles and relative young age of First Time Buyers (FTB), often makes them a hard-to-reach target audience especially with traditional advertising campaigns. When Nordea approached TBWA\OSLO with a brief to reach FTBs, our response was to Disrupt the conventions of the Housing Loan Market and develop a Media Arts campaign based around the idea of giving the target audience the experience of being a property owner. In other words, we gave them a “taste of the good life”.

THE DREAM APPARTMENT concept involved TBWA\OSLO renting a luxury apartment in the most prestigious area of Oslo (the new docklands development at Tjuvholmen, with it´s magnificent views across the Oslo fjord). Through a combination of an innovative out-of-home activity and social media, the target audience were offered the chance to win the chance to live in the luxury apartment during the peak Summer season.

Tailor-made billboards (sometimes featuring actual articles from the apartment such as the TV remote controller, the entrance keys, curtains etc), Facebook and Twitter postings drove the audience to a specially created campaign website where the target audience could submit reasons why they should win the Dream Apartment. It was then up to them to give the most compelling reason why they should win and get as many people as possible to vote for them by spreading the message via social media. A jury will pick the most deserving winner from the top ten most popular finalists.

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Watch this space!

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It´s probably one of the best kept secrets of the advertising business, but TBWA\OSLO are rather sporty. Of course, most of us enjoy skiing (cross country, slalom, snowboarding, freestyling…. you name it, we probably do it) and a few of us are Soccer crazy but our real passion is for Curling! And we´re not joking….

So imagine our delight recently when some of us (Erik Hiesholt and Hedvig Lyche) had the honor of meeting members of the victorious Norwegian Olympic Curling Team!

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The very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG.  More films will come in the next weeks. Click this little link: 30_sek

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TBWA\OSLO har i samarbeid med Verdens Sterkeste Mann laget radiospoter for Norges Handikapforbund. Radio for Alvor er et veldedighetsprosjekt i regi av Verdens Sterkeste Mann, hvor produksjonsselskapet lager radioreklame kostnadsfritt for veldedige formål og organisasjoner, sammen med et reklamebyrå/team. Norges Handikapforbund jobber for full likestilling og samfunnsdeltakelse for mennesker med funksjonsnedsettelse, og særlig i deres møte med hindringer i hverdagen.

“En stor utfordring var å tydeliggjøre problemet, uten å be om medlidenhet eller stigmatisere funksjonshemmede som en svakere samfunnsgruppe. Dette har radiospottene forsøksvis tatt tak i og dramatisert,” sier Edle Bugge og Kristin Selfors, kreativt team på jobben.

“Samarbeidet med TBWA\OSLO og Verdens Sterkeste Mann om reklamespottene for Norges Handikapforbund var en veldig positiv opplevelse. Spesielt ble vi imponert over at ønsket budskap raskt og godt ble fanget og gjenfortalt med en morsom og oppsiktsvekkende vri,” sier Karen Kvam i Norges Handikapforbund

Vedlagte eksempel er en presentasjon av hvordan radio-ideen, som egentlig består av flere korte spotter, virker i en normal reklamebolk.

Seksempel-a

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