TBWA\OSLO har i samarbeid med Verdens Sterkeste Mann laget radiospoter for Norges Handikapforbund. Radio for Alvor er et veldedighetsprosjekt i regi av Verdens Sterkeste Mann, hvor produksjonsselskapet lager radioreklame kostnadsfritt for veldedige formål og organisasjoner, sammen med et reklamebyrå/team. Norges Handikapforbund jobber for full likestilling og samfunnsdeltakelse for mennesker med funksjonsnedsettelse, og særlig i deres møte med hindringer i hverdagen.

“En stor utfordring var å tydeliggjøre problemet, uten å be om medlidenhet eller stigmatisere funksjonshemmede som en svakere samfunnsgruppe. Dette har radiospottene forsøksvis tatt tak i og dramatisert,” sier Edle Bugge og Kristin Selfors, kreativt team på jobben.

“Samarbeidet med TBWA\OSLO og Verdens Sterkeste Mann om reklamespottene for Norges Handikapforbund var en veldig positiv opplevelse. Spesielt ble vi imponert over at ønsket budskap raskt og godt ble fanget og gjenfortalt med en morsom og oppsiktsvekkende vri,” sier Karen Kvam i Norges Handikapforbund

Vedlagte eksempel er en presentasjon av hvordan radio-ideen, som egentlig består av flere korte spotter, virker i en normal reklamebolk.

Seksempel-a

Finally, TBWA\OSLO has moved to it´s new office. Strategy Director Nick McLean did not have time to wait for all the stuff to arrive, before he had his first big international tel con.

Outdoor Advertising for Fijireiser - Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.

Tryvann Winter Park, just outside the city of Oslo. Its proximity to Oslo is so close that when the weather is dry, people assume it’s dry on the slopes. Tryvann wanted to communicate that, with the help of snow machines, it’s just the opposite. To do this, we created transport billboards that displayed actual mini snowstorms inside. But here’s the kicker: the billboards were connected to a remote control at the top of Tryvann’s mountain. When it snowed at Tryvann, an SMS signal reached every billboard, causing them to snow as well, and people were instantly reminded that they could hit the slopes.

TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS - Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).

XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.

We will post the english version of the 2 min long commercial as soon as it is ready.