TBWA\OSLO

An innovative way to reach first time buyers? Nordea presents THE DREAM APARTMENT.

Erik — Tue, 11 May 2010 10:32:59 +0000

The un-established lifestyles and relative young age of First Time Buyers (FTB), often makes them a hard-to-reach target audience especially with traditional advertising campaigns. When Nordea approached TBWA\OSLO with a brief to reach FTBs, our response was to Disrupt the conventions of the Housing Loan Market and develop a Media Arts campaign based around the idea of giving the target audience the experience of being a property owner. In other words, we gave them a “taste of the good life”.

THE DREAM APPARTMENT concept involved TBWA\OSLO renting a luxury apartment in the most prestigious area of Oslo (the new docklands development at Tjuvholmen, with it´s magnificent views across the Oslo fjord). Through a combination of an innovative out-of-home activity and social media, the target audience were offered the chance to win the chance to live in the luxury apartment during the peak Summer season.

Tailor-made billboards (sometimes featuring actual articles from the apartment such as the TV remote controller, the entrance keys, curtains etc), Facebook and Twitter postings drove the audience to a specially created campaign website where the target audience could submit reasons why they should win the Dream Apartment. It was then up to them to give the most compelling reason why they should win and get as many people as possible to vote for them by spreading the message via social media. A jury will pick the most deserving winner from the top ten most popular finalists.

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TBWA\OSLO´s creative trashback project

Erik — Wed, 05 May 2010 06:52:12 +0000

TBWA\OSLO has just launched creativetrashback.com – where creative people and companies can donate and share their creative trash, so that others can recycle it – or just watch it…

Think about all the projects, ideas, executions etc from around the world that ends up in the trash can – at the office, at home or on your computer…well, that´s a shame. Thrown away creative ideas and executions deserve to be recycled and given new life.
For quite some time now, to kick this off, TBWA\OSLO has been collecting creative trash from world famous architects, acclaimed photographers, illustrators, graphic designers, creatives, musicians, writers etc.

To create awareness about the first phase of the project, an outdoor campaign was launched using most of the trash we have collected. Underground artists Fadlabi and Chickenrhino designed one billboard each, and the third one was created by random people who happened to be passing by, and asked to place a piece of trash on the background.

The webpage is not the most advanced at this time, but it will be developed in the coming weeks.

You can now upload your creative trash, download and use it for your own projects – or just flick through all the trash donated by other.

www.creativetrashback.com

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TBWA\OSLO DEVELOPS NEW CAMPAIGN FOR THE RENAULT MEGANE

Erik — Thu, 15 Apr 2010 12:25:08 +0000

Watch this space!

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TBWA\OSLO MEET THE NORWEGIAN NATIONAL CURLING TEAM

Erik — Thu, 15 Apr 2010 12:24:37 +0000

It´s probably one of the best kept secrets of the advertising business, but TBWA\OSLO are rather sporty. Of course, most of us enjoy skiing (cross country, slalom, snowboarding, freestyling…. you name it, we probably do it) and a few of us are Soccer crazy but our real passion is for Curling! And we´re not joking….

So imagine our delight recently when some of us (Erik Hiesholt and Hedvig Lyche) had the honor of meeting members of the victorious Norwegian Olympic Curling Team!

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Macho is still back. New film for XL-BYGG

Erik — Mon, 01 Mar 2010 10:10:58 +0000

The very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG. More films will come in the next weeks. Click this little link: 30_sek

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TBWA\OSLO med radiokampanje for Norges Handikapforbund

Erik — Thu, 18 Feb 2010 10:22:47 +0000

TBWA\OSLO har i samarbeid med Verdens Sterkeste Mann laget radiospoter for Norges Handikapforbund. Radio for Alvor er et veldedighetsprosjekt i regi av Verdens Sterkeste Mann, hvor produksjonsselskapet lager radioreklame kostnadsfritt for veldedige formål og organisasjoner, sammen med et reklamebyrå/team. Norges Handikapforbund jobber for full likestilling og samfunnsdeltakelse for mennesker med funksjonsnedsettelse, og særlig i deres møte med hindringer i hverdagen.

“En stor utfordring var å tydeliggjøre problemet, uten å be om medlidenhet eller stigmatisere funksjonshemmede som en svakere samfunnsgruppe. Dette har radiospottene forsøksvis tatt tak i og dramatisert,” sier Edle Bugge og Kristin Selfors, kreativt team på jobben.

“Samarbeidet med TBWA\OSLO og Verdens Sterkeste Mann om reklamespottene for Norges Handikapforbund var en veldig positiv opplevelse. Spesielt ble vi imponert over at ønsket budskap raskt og godt ble fanget og gjenfortalt med en morsom og oppsiktsvekkende vri,” sier Karen Kvam i Norges Handikapforbund

Vedlagte eksempel er en presentasjon av hvordan radio-ideen, som egentlig består av flere korte spotter, virker i en normal reklamebolk.

Seksempel-a

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Norli´s Antique Books gives the busy and stressed a helping hand

Erik — Sun, 14 Feb 2010 15:27:05 +0000

February 12, 2010

There´s a lot of things to do at TBWA\OSLO these days, big shoots for biggest clients, big pitches etc. But in between, there´s still time in evenings and weekends to take care of Norli´s Antique Books.

Art directors Eva & Martin, copywriter Henrik and ECD Erik Heisholt, squeezed this campaign in between everything else in January, and again it´s all about the love of classic literature and great books. The campaign theme this time is commenting the time we live in – how fast everything goes, how little time we have. The Antique Book store gives us all a little helping hand, by squeezing great books down to a few sentences who gives you the whole story. It´s a nice gesture to the busy and stressed ones, and give them the chance of reading classic books too…Off course, we would prefer everyone to sit down and relax with the whole book, but everyone, even the stressed and busy, deserves great literature. Rolf, the owner of Norli´s Antique Books loved the new campaign, and it is all over his store as posters. It will also run as billboards, and we wonder if we should Twitter it, or if that is against an antiquarians policy. Have to talk to Rolf about that one…

And the typewriter-graphics is authentic, we did not use anything else than an old typewriter and paper, all lay out is done on the actual typewriter…

For our non-norwegian readers, here´s one excample Pride and Prejudice by Jane Austen – translated into english.

All of them will be translated and done in english, but just so you get the idea:

To a busy person

from Norli´s Antique Books

Elizabeth. One of five sisters. Poor. Meet Darcy. $$. Love at first sight. Proud arrogance. Wrong choice. Happy ending.

Pride and Prejudice by Jane Austen

Norlis Antique Books

Universtitetsgt 18

- Classic litterature for everyone –

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Dagbladet tabloid newspaper campaign

Erik — Tue, 11 Aug 2009 12:09:07 +0000

Dagbladet is Norway´s 2nd biggest tabloid newspaper. TBWA\OSLO serves this exciting client together with Naked. This is the first print campaign after they chose TBWA\OSLO & Naked. And Dagbladet is tabloid, right. But also deep and intellectual. This rare combination is turned into an advantage in their brand new concept: “It´s ok to have more sides”.

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New office

Erik — Mon, 06 Jul 2009 07:24:16 +0000

Finally, TBWA\OSLO has moved to it´s new office. Strategy Director Nick McLean did not have time to wait for all the stuff to arrive, before he had his first big international tel con.

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Fijitravel

admin — Fri, 08 May 2009 06:46:42 +0000

Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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