February 18th, 2010
TBWA\OSLO har i samarbeid med Verdens Sterkeste Mann laget radiospoter for Norges Handikapforbund. Radio for Alvor er et veldedighetsprosjekt i regi av Verdens Sterkeste Mann, hvor produksjonsselskapet lager radioreklame kostnadsfritt for veldedige formål og organisasjoner, sammen med et reklamebyrå/team. Norges Handikapforbund jobber for full likestilling og samfunnsdeltakelse for mennesker med funksjonsnedsettelse, og særlig i deres møte med hindringer i hverdagen.
“En stor utfordring var å tydeliggjøre problemet, uten å be om medlidenhet eller stigmatisere funksjonshemmede som en svakere samfunnsgruppe. Dette har radiospottene forsøksvis tatt tak i og dramatisert,” sier Edle Bugge og Kristin Selfors, kreativt team på jobben.
“Samarbeidet med TBWA\OSLO og Verdens Sterkeste Mann om reklamespottene for Norges Handikapforbund var en veldig positiv opplevelse. Spesielt ble vi imponert over at ønsket budskap raskt og godt ble fanget og gjenfortalt med en morsom og oppsiktsvekkende vri,” sier Karen Kvam i Norges Handikapforbund
Vedlagte eksempel er en presentasjon av hvordan radio-ideen, som egentlig består av flere korte spotter, virker i en normal reklamebolk.
Seksempel-a
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February 14th, 2010
There´s a lot of things to do at TBWA\OSLO these days, big shoots for biggest clients, big pitches etc. But in between, there´s still time in evenings and weekends to take care of
Norli´s Antique Books.
Art directors Eva & Martin, copywriter Henrik and ECD Erik Heisholt, squeezed this campaign in between everything else in January, and again it´s all about the love of classic literature and great books. The campaign theme this time is commenting the time we live in – how fast everything goes, how little time we have. The Antique Book store gives us all a little helping hand, by squeezing great books down to a few sentences who gives you the whole story. It´s a nice gesture to the busy and stressed ones, and give them the chance of reading classic books too…Off course, we would prefer everyone to sit down and relax with the whole book, but everyone, even the stressed and busy, deserves great literature. Rolf, the owner of Norli´s Antique Books loved the new campaign, and it is all over his store as posters. It will also run as billboards, and we wonder if we should Twitter it, or if that is against an antiquarians policy. Have to talk to Rolf about that one…
And the typewriter-graphics is authentic, we did not use anything else than an old typewriter and paper, all lay out is done on the actual typewriter…
For our non-norwegian readers, here´s one excample Pride and Prejudice by Jane Austen – translated into english.
All of them will be translated and done in english, but just so you get the idea:
To a busy person
from Norli´s Antique Books
Elizabeth. One of five sisters. Poor. Meet Darcy. $$. Love at first sight. Proud arrogance. Wrong choice. Happy ending.
Pride and Prejudice by Jane Austen
Norlis Antique Books
Universtitetsgt 18
- Classic litterature for everyone –
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August 11th, 2009
Dagbladet is Norway´s 2nd biggest tabloid newspaper. TBWA\OSLO serves this exciting client together with Naked. This is the first print campaign after they chose TBWA\OSLO & Naked. And Dagbladet is tabloid, right. But also deep and intellectual. This rare combination is turned into an advantage in their brand new concept: “It´s ok to have more sides”.
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July 6th, 2009
Finally, TBWA\OSLO has moved to it´s new office. Strategy Director Nick McLean did not have time to wait for all the stuff to arrive, before he had his first big international tel con.
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May 8th, 2009
Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.
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