Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.
Tryvann Winter Park, just outside the city of Oslo. Its proximity to Oslo is so close that when the weather is dry, people assume it’s dry on the slopes. Tryvann wanted to communicate that, with the help of snow machines, it’s just the opposite. To do this, we created transport billboards that displayed actual mini snowstorms inside. But here’s the kicker: the billboards were connected to a remote control at the top of Tryvann’s mountain. When it snowed at Tryvann, an SMS signal reached every billboard, causing them to snow as well, and people were instantly reminded that they could hit the slopes.
http://www.vimeo.com/3365589
TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).
XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.
We will post the english version of the 2 min long commercial as soon as it is ready.
New TV spot for Smartfish.
Update:
Top 5 on Creativity Online!
http://creativity-online.com/?action=news:article&newsId=133095§ionId=top_5
