TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).

XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.

We will post the english version of the 2 min long commercial as soon as it is ready.

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