Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.
Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.
TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).
XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.
We will post the english version of the 2 min long commercial as soon as it is ready.
The summers´s biggest sports event in Europe was without no doubt Euro 2008. Adidas was one of the big sponsors, and even though our client Adidas Norway was not directly involved, they wanted to remind people of their important role in Euro 2008. On a very tight budget, TBWA\Oslo came up with the idea of setting up small football pitches in central Oslo – located on places it is almost impossible to play a decent match. Suddenly, you could play football in parks, steep hills , over paved walking paths, off course you had to watch up for big trees, rocks, dogs, etc. Just a few minutes after the first Off Pitch Football-pitch was ready, people started playing and having fun, rolling around, struggling up and down hills, almost run passers by over, without the agency´s arranging it. Tourists stopped and filmed and took pictures, and it simply was a lot of fun. TBWA\Oslo is currently working on developing the sport into something – hopefully – much bigger. To be continued.
