We know. Fruit and fish – together, mixed in a drink, that sucks. But our clever friends in Smartfish has actually – as the only ones we know –  cracked the code here, and their Omega 3 Fruit Juice is tasty and fresh. This is the first in a series of print ads, telling the Smartfish-story. TBWA\Oslo serves this client together with Naked Communications, which is – in our humble opinion, a cracking partnership.

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Fargerike (Kingdom of Colours) is Norways leading DIY-chain with stores all over Norway. Over the last 10 years, Norway has been “invaded” by skilled polish handymen. The thousands of poles are extremely important potential customers for Fargerike, but they have never been targeted in marketing. They keep to themselves, work hard, speak little if any norwegian or even english. And in July and August, almost all of them head for Poland and a well deserved summer holiday. TBWA\Oslo came up with the simple idea of creating a boards, where Fargerike – in polish – say thank you you to “our” poles, in polish, and run it at Warsaw´s Frederic Chopin Airport, where most budget flights from Norway to Poland land. The message had a promo element – if you took your picture in front of the boards on your mobile, and showed the picture at a Fargerike store when returning to Norway, you would receive a 20% discount. The boards ran 6 weeks in July and August.

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