Posts Tagged ‘erik heisholt’
Monday, March 1st, 2010

The very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants
XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG.
More films will come in the next weeks. Click this little link: 30_sek
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Tags: Dave Legeno, erik heisholt, Eva Grefstad Knudsen, Hedvig Lyche, henrik bydal, Media arts, Nicholas McLean, tbwa, TBWA\Oslo, TVC, XL-BYGG
Posted in Advertising, Commercials, Disruption, Media arts, TV Advertising, TVC, Uncategorized | No Comments »
Sunday, February 14th, 2010
There´s a lot of things to do at TBWA\OSLO these days, big shoots for biggest clients, big pitches etc. But in between, there´s still time in evenings and weekends to take care of
Norli´s Antique Books.
Art directors Eva & Martin, copywriter Henrik and ECD Erik Heisholt, squeezed this campaign in between everything else in January, and again it´s all about the love of classic literature and great books. The campaign theme this time is commenting the time we live in – how fast everything goes, how little time we have. The Antique Book store gives us all a little helping hand, by squeezing great books down to a few sentences who gives you the whole story. It´s a nice gesture to the busy and stressed ones, and give them the chance of reading classic books too…Off course, we would prefer everyone to sit down and relax with the whole book, but everyone, even the stressed and busy, deserves great literature. Rolf, the owner of Norli´s Antique Books loved the new campaign, and it is all over his store as posters. It will also run as billboards, and we wonder if we should Twitter it, or if that is against an antiquarians policy. Have to talk to Rolf about that one…
And the typewriter-graphics is authentic, we did not use anything else than an old typewriter and paper, all lay out is done on the actual typewriter…
For our non-norwegian readers, here´s one excample Pride and Prejudice by Jane Austen – translated into english.
All of them will be translated and done in english, but just so you get the idea:
To a busy person
from Norli´s Antique Books
Elizabeth. One of five sisters. Poor. Meet Darcy. $$. Love at first sight. Proud arrogance. Wrong choice. Happy ending.
Pride and Prejudice by Jane Austen
Norlis Antique Books
Universtitetsgt 18
- Classic litterature for everyone –
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Tags: classic print, erik heisholt, Eva Grefstad Knudsen, great literature, henrik bydal, Norlis Antikvariat, Norlis Antique Books, old school advertising, slow down, tbwa, TBWA\Oslo, Typerwriter art
Posted in Advertising, Commercials, Disruption, Media arts, Print advertising | No Comments »
Friday, May 8th, 2009

Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.
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Tags: ambient, Disruption, erik heisholt, Eva Grefstad Knudsen, Fiji, Fijireiser, Fijitravel, Media arts, Outdoor advertising, scandinavian creativity, tbwa, TBWA\Oslo, Travel advertising
Posted in Advertising, Commercials, Disruption, Media arts, Outdoor advertising, Print advertising, Uncategorized | 2 Comments »
Monday, February 16th, 2009
TBWA\OSLO just finished a new print ad for norwegian mac support company
Teknograd.
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Tags: creative advertising, Disruption, erik heisholt, Mac, Mac Support, martin holm, Media arts, OS X Leopard desktop wallpaper, star wars, TBWA\Oslo, Teknograd, teknograd mac support, tie fighters
Posted in Advertising, Commercials, Disruption, Illustration, Mac Support, Media arts, OS X Desktop Wallpaper, Print advertising, Teknograd | 3 Comments »
Wednesday, January 14th, 2009
TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).
XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.
We will post the english version of the 2 min long commercial as soon as it is ready.
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Tags: acne, acne film, advertising. creative scandinavian advertising, Commercials, Disruption, erik heisholt, Eva Grefstad Knudsen, henrik bydal, Jan Thomas, Kjetil Væhle, Media arts, Nicholas McLean, Nick McLean, tbwa, TBWA\Oslo, trygve sorli, XL-BYGG
Posted in Advertising, Commercials, Disruption, Media arts, TV Advertising, TVC | 4 Comments »