TBWA\OSLO » Eva Grefstad Knudsen http://www.tbwa.no/tbwa-blog Homepage Tue, 01 Jun 2010 10:12:39 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Macho is still back. New film for XL-BYGG http://www.tbwa.no/tbwa-blog/2010/03/01/macho-is-still-back-new-film-for-xl-bygg/ http://www.tbwa.no/tbwa-blog/2010/03/01/macho-is-still-back-new-film-for-xl-bygg/#comments Mon, 01 Mar 2010 10:10:58 +0000 Erik http://www.tbwa.no/tbwa-blog/?p=248 bilde 3 500x282 Macho is still back. New film for XL BYGGThe very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG.  More films will come in the next weeks. Click this little link: 30_sek

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]]> http://www.tbwa.no/tbwa-blog/2010/03/01/macho-is-still-back-new-film-for-xl-bygg/feed/ 0 Norli´s Antique Books gives the busy and stressed a helping hand http://www.tbwa.no/tbwa-blog/2010/02/14/norli%c2%b4s-antique-books-gives-the-busy-and-stressed-a-helping-hand/ http://www.tbwa.no/tbwa-blog/2010/02/14/norli%c2%b4s-antique-books-gives-the-busy-and-stressed-a-helping-hand/#comments Sun, 14 Feb 2010 15:27:05 +0000 Erik http://www.tbwa.no/tbwa-blog/?p=237 February 12, 2010
norlis antikvariat kf 150x150 Norli´s Antique Books gives the busy and stressed a helping hand norlis antikvariat kf2 150x150 Norli´s Antique Books gives the busy and stressed a helping hand norlis antikvariat kf3 150x150 Norli´s Antique Books gives the busy and stressed a helping hand norlis antikvariat kf4 150x150 Norli´s Antique Books gives the busy and stressed a helping hand norlis antikvariat kf5 150x150 Norli´s Antique Books gives the busy and stressed a helping hand There´s a lot of things to do at TBWA\OSLO these days, big shoots for biggest clients, big pitches etc. But in between, there´s still time in evenings and weekends to take care of Norli´s Antique Books.
Art directors Eva & Martin, copywriter Henrik and ECD Erik Heisholt, squeezed this campaign in between everything else in January, and again it´s all about the love of classic literature and great books. The campaign theme this time is commenting the time we live in – how fast everything goes, how little time we have. The Antique Book store gives us all a little helping hand, by squeezing great books down to a few sentences who gives you the whole story. It´s a nice gesture to the busy and stressed ones, and give them the chance of reading classic books too…Off course, we would prefer everyone to sit down and relax with the whole book, but everyone, even the stressed and busy, deserves great literature. Rolf, the owner of Norli´s Antique Books loved the new campaign, and it is all over his store as posters. It will also run as billboards, and we wonder if we should Twitter it, or if that is against an antiquarians policy. Have to talk to Rolf about that one…
And the typewriter-graphics is authentic, we did not use anything else than an old typewriter and paper, all lay out is done on the actual typewriter…
For our non-norwegian readers, here´s one excample Pride and Prejudice by Jane Austen – translated into english.
All of them will be translated and done in english, but just so you get the idea:
To a busy person
from Norli´s Antique Books
Elizabeth. One of five sisters. Poor. Meet Darcy. $$. Love at first sight. Proud arrogance. Wrong choice.     Happy ending.
Pride and Prejudice by Jane Austen
Norlis Antique Books
Universtitetsgt 18
- Classic litterature for everyone –

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]]> http://www.tbwa.no/tbwa-blog/2010/02/14/norli%c2%b4s-antique-books-gives-the-busy-and-stressed-a-helping-hand/feed/ 0 Fijitravel http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/ http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/#comments Fri, 08 May 2009 06:46:42 +0000 admin http://www.tbwa.no/tbwa-blog/?p=193 fijitravel 500x750 Fijitravel

Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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]]> http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/feed/ 2 TBWA\OSLO launch XL-BYGG http://www.tbwa.no/tbwa-blog/2009/01/14/tbwaoslo-launch-xl-bygg/ http://www.tbwa.no/tbwa-blog/2009/01/14/tbwaoslo-launch-xl-bygg/#comments Wed, 14 Jan 2009 09:58:33 +0000 Erik http://www.tbwa.no/tbwa-blog/?p=176 Click here to view the embedded video.

TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).

XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.

We will post the english version of the 2 min long commercial as soon as it is ready.

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]]> http://www.tbwa.no/tbwa-blog/2009/01/14/tbwaoslo-launch-xl-bygg/feed/ 4 Interoptik commercial from TBWA\Oslo http://www.tbwa.no/tbwa-blog/2008/09/10/interoptik/ http://www.tbwa.no/tbwa-blog/2008/09/10/interoptik/#comments Wed, 10 Sep 2008 14:42:45 +0000 admin http://www.tbwa.no/tbwa-blog/?p=101 Click here to view the embedded video.

A couple of weeks ago, TBWA\Oslo finished the new Interoptik-commercial, and it is all about eyes.

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