We know. Fruit and fish – together, mixed in a drink, that sucks. But our clever friends in Smartfish has actually – as the only ones we know – cracked the code here, and their Omega 3 Fruit Juice is tasty and fresh. This is the first in a series of print ads, telling the Smartfish-story. TBWA\Oslo serves this client together with Naked Communications, which is – in our humble opinion, a cracking partnership.