The very talented and acclaimed film director Roar Uthaug of Fantefilm has shot TBWA/OSLO´s latest commercials for Builder Merchants XL-BYGG. Macho is still back. And Dave Legeno is still the man. Known from films like Snatch, Batman Begins, Elizabeth: The golden age and Harry Potter, we´re proud that he enjoys giving Macho a face for XL-BYGG. More films will come in the next weeks. Click this little link: 30_sek
Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.
Volvo Norway sponsors Norway’s premier Alpine resorts. They are constantly looking for new ways of communicating their sponsorship. To create buzz and awareness around their premium SUV model Volvo XC60, ski boots were redecorated and turned into the car itself.
TBWA\OSLO has just finished a big launch campaign for XL-BYGG (XL-TOOLS – Scandinavia´s biggest chain of warehouses for professional handymen, builders and constructors, selling building equipment, drills, hammers, nails, materials etc).
XL-BYGG is the place to go for the old fashioned pro, the handyman, and the campaign theme MACHO IS BACK is a protest against everything that has gone wrong with the whole category, which has been taken over by pillows, curtains and italian design. In the middle of the commercial, one of Norway´s biggest celebreties, the very talented stylist Jan Thomas, appears as himself.
We will post the english version of the 2 min long commercial as soon as it is ready.
