TBWA\OSLO » scandinavian creativity http://www.tbwa.no/tbwa-blog Homepage Tue, 01 Jun 2010 10:12:39 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Fijitravel http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/ http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/#comments Fri, 08 May 2009 06:46:42 +0000 admin http://www.tbwa.no/tbwa-blog/?p=193 fijitravel 500x750 Fijitravel

Outdoor Advertising for Fijireiser – Fijitravel in english. The campaign was up for a week at one of Oslo´s busiest bus stops. The clothes on the ground was bought at second hand shops, and those who did not dissappear were donated to homeless people. The clothes on the ground were off course “updated” and carefully laid out several times during the campaign period.

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]]> http://www.tbwa.no/tbwa-blog/2009/05/08/fijitravel/feed/ 2 ONE GIANT COLOR PALETTE http://www.tbwa.no/tbwa-blog/2008/10/08/one-giant-color-palette/ http://www.tbwa.no/tbwa-blog/2008/10/08/one-giant-color-palette/#comments Wed, 08 Oct 2008 11:31:36 +0000 Erik http://www.tbwa.no/tbwa-blog/?p=112 Norwegians are amongst the people in the world who spend most money on redecorating their homes and houses. In the DIY-market with a lot of focus on hard-sell and bargains it is also important for these stores to inspire people in their everyday environment. That’s exactly what Fargerike (Kingdom of colors) and TBWA/OSLO did when they painted a fence in one of Oslos busiest and most exclusive residential areas.

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In the suburban area of Holmenkollen, a big fence was painted in inspirational and sparkling colours. By-passers and people waiting for the bus could experience at first-hand what colors can do to your mood and experience the feelgood vibes that Fargerike can bring. They could also take color samples and read about Fargerike as the place for professional advice and inspiration for what to do with your house. During the 14 days of which the fence was painted in these vivid colors, you could also visit the local Fargerike store where you would receive a 15% discount on the products in the store.

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]]> http://www.tbwa.no/tbwa-blog/2008/10/08/one-giant-color-palette/feed/ 0 TBWA\Oslo wins Outdoor of the Month for July http://www.tbwa.no/tbwa-blog/2008/09/04/tbwaoslo-wins-outdoor-of-the-month-for-july/ http://www.tbwa.no/tbwa-blog/2008/09/04/tbwaoslo-wins-outdoor-of-the-month-for-july/#comments Thu, 04 Sep 2008 13:28:54 +0000 Erik http://www.tbwa.no/tbwa-blog/?p=80 Our board for Fargerike (Kingdom of Colors) was announced Outdoor of the month in July. The Outdoor Award is hosted by JCDecaux and Kreativt Forum (Creative Forum – Norway´s D&AD). Each monthly winner competes for the big prize – Outdoor of the Year, which is handed out in March, at The Golden Pencil, Norway´s biggest and most important creative award show. The board is a tribute to the polish handyman, written in polish, placed at the arrival zone in Warsaw airports. Thousands of polish handymen go home in July and August for summer holiday. Read more about this work another place on this blog.

Fargerike

Fargerike

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